VP Sales & Business Development

Sales & Marketing · Waterloo, Ontario
Department Sales & Marketing
Employment Type Full-Time
Minimum Experience Executive
Compensation Base & variable + stock options

We are seeking an experienced sales professional to assume the role of VP, Sales & Business Development to join our growing team.

Your Mandate:

You will be a key member of the senior leadership team, reporting to the CEO, and be responsible for sales strategy and execution to deliver results. You will be a player-coach, an active member of the sales team driving revenues for our eXactpark smart parking product line, as well as building and managing a high-performance sales team. In addition, you will be responsible for managing relationships with key strategic accounts and partnerships to expand sales into new territories and markets. You are resourceful, flexible, reliable, and entrepreneurial. You enjoy challenges, while working closely with customers and the eleven-x team, in a fast-paced environment.


Your Responsibilities:

  • Lead global sales growth for eXactpark, the eleven-x parking solution
  • Overall responsibility for sales strategy, planning, forecasting, execution and reporting
  • Develop plans and strategies for developing business and achieving the company’s sales goals
  • Create a culture of success and ongoing business and goal achievement, while building an inclusive, high-performing culture
  • Manage the sales teams, operations and resources to deliver profitable growth
  • Create and manage annual sales budget
  • Define optimal sales force and channel structure and then make it happen
  • Hire and develop sales staff
  • Become known as an employer of choice and a sales force that top sales people want to join
  • Define and oversee sales staff compensation and incentive programs that motivate the sales team to achieve their sales targets
  • Define and coordinate sales training programs that enable staff to achieve their potential and support company sales objectives
  • Manage customer expectations while driving a high level of customer satisfaction
  • Define sales processes that drive desired sales outcomes, and identify, and implement improvements where and when required
  • Put in place infrastructure and systems to support the success of the sales function
  • Provide detailed and accurate sales forecasting, and meet or exceed the forecast
  • Compile information and data related to customer and prospect interactions, and drive insights for further accelerating our growth
  • Manage key customer relationships and lead closure of strategic opportunities
  • Work closely with the marketing function to establish successful support, channel and partner programs


What You Will Bring to Our Team:

If you are unsure whether you have all these items, please get in touch with us anyway. We are curious about what you can bring to make our team even better; and that sometimes doesn’t show up as having “ticked all the boxes”. 


  • Excels at selling intangible solutions into the B2B market
  • Ability to analyze, establish and execute presales strategy
  • Excellent opportunity qualification and negotiation skills
  • Proficient at Relationship Selling
  • Skilled at building rapport, opening doors, and understanding business requirements of senior decision makers
  • Ability to elicit needs from key decision makers
  • Skilled at providing market recommendations and customer feedback to the executive team
  • Ability to manage, optimize and identify opportunities with partners, members, process enhancement and program growth
  • Skilled at planning (strategic sales plan), managing, and delivering on company’s revenue forecast; including accurately forecasting future sales volumes
  • Bachelor’s degree in Business or related major required and/or equivalent experience
  • 10+ years’ experience in progressively senior sales roles
  • Demonstrated track record for building and developing teams, with proven ability to coach and mentor sales reps to higher performance
  • Successful career closing significant deals and partnerships
  • Previous experience working in the parking technology industry
  • Previous experience selling into the U.S. municipal market
  • Previous experience building effective sales channels


Your DNA:  


  • You deliver on committed results
  • Ability to create compelling events with customers to close deals
  • Entrepreneurial: Comfortable with high risk, high reward; you want to be part of a growth story
  • Strong leader, communicator, and team player
  • Driven, energetic, professionally ambitious, solution-oriented
  • You operate with a sense of urgency
  • Great at mentoring and coaching a team to deliver results; ability to influence others
  • Celebrate and learn together; we win and lose together
  • A sense of optimism, resilience, and perseverance
  • Self-starter, independent and self sufficient

Why eleven-x?

Team: We offer a dynamic and collaborative environment that allows our team members to bring their passion and perspectives to make an impact daily. Providing complete solutions means we are with our customers every step of the way, from device to wireless connectivity to data and applications software so there are plenty of opportunities to collaborate and make your mark.

Opportunity: While we’ve only been around for 7 years, we’ve gotten a lot accomplished in this short time! In addition to being recognized as a global leader in wireless connectivity and the Smart Parking leader in North America, we have a ton of paid pilots deployed. We are responsible for about a dozen North American IoT firsts, and we are just getting started.


eleven-“xtras”: At eleven-x, you’ll join a team where you’ll work with people who share the same values of being passionate, innovative, accountable, collaborative and respectful. We are proud of our company and we take care of our teammates by offering meaningful and challenging work, growth opportunities, stock options, team events and lunches, free snacks and beverages, competitive wages, 4 weeks paid holidays per year, flexible hours, health benefits and a weekly social where we relax and talk about things outside of the IoT world.

Be the next to join the “x”:

If this opportunity has caught your attention, send us a resume and cover letter letting us know why you should be the next to join the “x”; a leading Canadian innovator & Smart City Solutions provider; eleven-x.  

Job Status: Full time opportunity with base and variable compensation package, as well as stock options

Location: Blended office model: home-office, travel & occasional work at headquarters; home-office location to be based in Canada or United States.

If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply. We are committed to building an inclusive organization. We believe that diversity of thought and background fosters innovation. We recruit and select applicants for employment solely on the basis of their qualifications, with emphasis on selecting the best-qualified person for the job. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

Thank You

Your application was submitted successfully.

  • Location
    Waterloo, Ontario
  • Department
    Sales & Marketing
  • Employment Type
  • Minimum Experience
  • Compensation
    Base & variable + stock options